Dear Friends: We are still open for business, but it might take longer to fill your orders and requests as we have shifted to minimal staffing as a precaution against COVID-19. We appreciate your patience.

​Planting A Future For Monarch Butterflies

A modest campaign to preserve a colorful but fragile creature is taking flight — tight in photographer Joel Sartore’s back yard:

Watch the photo essay on the CBS Sunday Morning Show.

I have a confession to make.

A few years ago, on a farm I own in eastern Nebraska, I took 44 acres out of production, on purpose.

That’s a lot. Where corn and beans once grew, I planted tall, native grasses and wildflowers. Among area farmers, this was seen as nothing short of scandalous.

Though the new plantings helped stabilize the soil in steep areas the previous owners should have never have plowed in the first place, I took some heat for my little “prairie patches.”

“Must be nice to be able to leave money on the ground like that,” one farmer told me. “What a WASTE.”

If only he knew what I really had in mind … butterflies!


Millions of monarch butterflies (Danaus plexippus) roost on the Chincua Mountain near Angangueo, Mexico.


You see, a few years ago I’d had a near-religious experience on a mountaintop in central Mexico. I’d arrived before dawn, on a rented mule. There, standing silently in the mist, were ancient fir trees so laden with Monarch butterflies their bows literally bent under the weight. Can you even imagine how many butterflies it takes to make a tree branch sag?

When the sun finally came up, millions of brilliant orange spots burst from the trees, rising and falling and swirling around me like a great living blizzard.

And for a few moments at least, I felt like I was five years old, and in heaven.


Millions of monarch butterflies (Danaus plexippus) roost on the Chincua Mountain near Angangueo, Mexico.


But now we’re told this wonder of the world may be coming to an end. How could this possibly happen?

It’s not terribly hard to figure out, actually. Monarchs only spend the winter in Mexico; then in March, they begin their yearly migration northward. They glide right up the center of our continent, where they need plenty of nectar-bearing plants to feed on, and especially milkweed to lay their eggs.

With more acreage than ever planted to crops they can’t eat, plus insecticide sprayed with abandon, it’s no wonder the Monarchs have been flying steadily downhill.

But of course there is hope.

Milkweed in a pasture at a farm near Bennet, Nebraska.


Come springtime, we can all embrace native plants. Think how lovely your home, office, school or garden would look with purple coneflower and asters, vervain and black-eyed Susans. And above all, think milkweed. That’s the one plant that Monarch babies just can’t live without.

Find a nursery that sells the native plants that grow where you live, and get a variety of species that take turns blooming from April all the way through October.

And if we don’t manage to save the one insect we so adore? Now THAT will truly be the biggest waste of all.

Photo: Julie Jensen Director of Marketing | WVC O: 866.800.7326 | D: 702.443.9249 | E:

Speaking Engagements

Joel is a popular keynote speaker with conservation, corporate, and civic groups.

Hire him to entertain and inspire your audience.

Book Joel To Speak

The Photo Ark

Joel is the founder of the Photo Ark, a groundbreaking effort to document every species in captivity before it’s too late.

Explore the Photo Ark

Visit Our Store

Every purchase goes directly to support our mission: getting the public to care and helping to save species from extinction.

Help Us Build the Ark